Mental Fitness/Sleep & Mood Support

This naturally occuring amino alcohol is produced in minuscule amounts by the brain, with higher concentrations being typically found in anchovies and sardines. Known primarily as a precursor to choline and acetylcholine (chemicals in the brain responsibl

Dopamine is a neurotransmitter that promotes enjoyment and interest in life.* With 15% L-DOPA (the immediate precursor of dopamine), NOW DOPA Mucuna helps the body with what it needs to make this important neurotransmitter.* Mucuna pruriens, commonly kno

Natural Sleep Supplements Guide Tips for Better Sleep

Research indicates that Melatonin may be associated with the regulation of sleep/wake cycles. Melatonin is a potent antioxidant that defends against free radicals and helps to support glutathione activity in the neural tissue.* Natural Sleep Supplements

NOW Sleep is a combination of ingredients formulated to help you ease your mind and relax your body so you can drift naturally off into a restful sleep.* NOW Sleep uses Valerian and Hops, two herbs that have been traditionally used to promote a calm rel

NOW Sunflower Lecithin Powder has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. It also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin aids in emulsifying fats, enab